Highlights
- OPPO is set to introduce a variety of generative AI capabilities to its Reno 11 series.
- Among these features is the OPPO AI Eraser and additional functionalities.
- Generative AI is all about making fresh and unique content, chat replies, and more.
Generative AI has become a popular topic as a number of brands heavily invest in AI for smartphones. Now, OPPO has announced its plans to do the same. The company said it intends to develop fresh generative AI tools and eventually introduce them to its OPPO Reno 11 series later this year.
OPPO Reno 11 series generative AI features
- In the second quarter of 2024, OPPO said it is set to introduce a variety of generative AI capabilities to its Reno 11 series worldwide.
- As per the company, among these features is the OPPO AI Eraser and additional functionalities.
- OPPO has also revealed plans to delve into generative AI through the establishment of a specialised AI centre.
- This newly formed AI department will be dedicated to researching and developing AI technology and its practical applications.
- The primary goal is to create AI features and products that prioritise user needs and preferences.
- The smartphone company said it believes that AI-powered phones have the potential to revolutionise the industry.
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OPPO has identified four key characteristics of AI smartphones in response to the emerging era of AI technology:
- Efficient resource utilisation: AI smartphones must effectively utilise computing resources to fulfill the computational demands of generative AI in the AI era.
- Real-time awareness: These smartphones should possess sensors to be aware of the real world in real-time, comprehending the intricate information of users and their surroundings.
- Powerful self-learning: AI smartphones need robust self-learning capabilities to adapt and improve based on user interactions and feedback.
- Multimodal content generation: These smartphones will be equipped with the ability to generate multimodal content, offering users continuous inspiration and knowledge support.
The emergence of AI smartphones is poised to transform the mobile industry by integrating various AI services into intelligent agents. This integration will cater to users’ individual needs more effectively, offering a new ecosystem that complements and enriches the existing app ecosystem.
