Samsung Bixby to get ChatGPT-like Generative AI features soon: report

Published On: April 2, 2024

Highlights

Bixby debuted in 2017 on the Galaxy S8 series.
Bixby might get ChatGPT-like chatbot features.
Samsung also clarified that Galaxy AI and Bixby will continue to co-exist.

Samsung Galaxy S24 series introduced Galaxy AI, a suite of AI and Generative AI-powered features. These features were rolled out to older flagships, including the Galaxy S23 lineup with the One UI 6.1 update last week. Initially, it was believed the Generative AI would power Bixby as well but that hasn’t happened. Now, a new report suggests that Samsung will upgrade Bixby with ChatGPT-like AI features.

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Bixby to get ChatGPT-like AI features soon

According to CNBC, a top executive from Samsung Electronics said to the publication that the company’s voice-assistant Bixby would get ChatGPT-like chatbot features.
This capability will be powered by the brand’s Generative AI.
To recall, Bixby debuted in 2017 on the Galaxy S8 series and was soon expanded to wearable and smart home appliances as well.

However, Bixby just couldn’t match the smarts of Google’s Assistant, Amazon’s Alexa, or even Apple’s Siri.
Now it looks like Samsung wants to improve its abilities with the help of Generative AI and LLM.
Google already released Gemini, the LLM-powered AI chatbot to Pixel and Galaxy phones in some markets.
Samsung launched its own AI model called Samsung Gauss and some of the features in Galaxy AI are the brains behind this.
There are chances this could use the same model to power Bixby in the future.

“With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby so that Bixby could be equipped with Generative AI and become smarter in the future,” said Won-joon Choi, Executive Vice President of Samsung MX.

Samsung clarified that Galaxy AI and Bixby will continue to co-exist and that Bixby and SmartThings will get AI-powered improvements soon. Choi hasn’t revealed a timeline as to when Bixby will get Generative-AI smarts but mentioned Samsung is “working so hard” to deliver them.