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Airtel is launching Rs 155 recharge pack in Maharastra and Kerala circles.
The telecom believes that this pack offers flexibility and superior value. The plan comes with unlimited calls, 300 SMS, and 1GB of data for 24 days. Meanwhile, the Rs 99 offers just 200MB of data and calls at Rs 2.5 paise per minute for 28 days. Notably, the trial of the Rs 155 pack was started back in November 2022.
Besides these benefits, Airtel's Rs 155 plan also offers free Wynk Music and Hellotunes benefits. As said, the trial was started in Haryana and Odisha last November and only five percent of customers from both circles are using Airtel services.
Separately, brokerage firm Morgan Stanley expects that Airtel will bring the Rs 155 plan into all circles in the coming months. But says the plans will not make any major difference to its revenue. The firm also notes that Airtel's revenue might increase by 1.3-1.5 percent. Interestingly, another brokerage firm, Goldman Sachs believes that the telecom networks in India might increase tariffs in the mid of this year.
Both Airtel and Jio are making huge investments in 5G network deployment and are reportedly planning to increase their recharge pack plans. However, Jio might not follow as it is losing its active user base every month. On the other hand, Airtel might remain unaffected by the price hike.
According to an ET report, Airtel added 0.1 million and 0.2 million active users in December 2022 in Haryana and Odisha circles. This is an indication to suggest that Airtel's subscriber base is on the rise. The report said that Reliance Jio's active user base increased by 3 million in December, while Airtel has managed to increase by 6 million during the same period.
Currently, Airtel has 365 million users, whereas Jio has 391 million customers in the country. Vodafone-Idea is also planning to offer the same plan to its customers as it is also losing customers and revenue every quarter. The telecom has lost 2.47 million users in December.