- There has been a clear rise in the number of people who switched to iPhone.
- The number of iPhone users who only buy new iPhones has also slowly increased
- A big part of the increase in iPhone ownership came from people switching from other types of smartphones.
People with smartphones often think switching between mobile operating systems is difficult. But in the last couple of years, there has been a clear rise in the number of people who bought an iPhone after using an Android device, says a Consumer Intelligence Research Partners (CIRP) report. Take a look at it.
Android to iPhone switch is on the rise
The firm looked at the data on iPhone purchases over the last nine years, considering the phones people had before they bought an iPhone. From March 2022 to March 2023, they found that 15 per cent of people who bought an iPhone said they had moved from an Android phone, while 83 per cent said they would stick with the iPhone.
Over the previous nine years, however, there has been a decrease in the frequency of Android switching. The rate of people transferring from Android smartphones to iPhones peaked in the year before March 2016 at 21 per cent. By the year ending in March 2020, that rate had steadily fallen to 10 per cent.
Since then, there has been a slow rise until the current rate of 15 per cent was reached. During the same period, the number of iPhone users who always buy new iPhones has also slowly increased, citing CIRP, AppleInsider reported..
During the year that ended in March 2015, 69 per cent of people who bought an iPhone said they switched from one iPhone to another. Since then, that number has gone up, mostly because fewer people who buy an iPhone are getting their first smartphone.
A big part of the increase in iPhone ownership came from people switching from other types of smartphones, like Windows, Blackberry, smaller operating systems, and basic phones like flip phones, to iPhones. In the 12 months concluding in March 2015, 13 per cent of iPhone buyers were these people.
