[Exclusive] HMD Global-branded phones to launch in India by April 2024, will be sold through online channels

HMD-branded phones in India

• Sources tell us that HMD Global branded phones will launch by April 2024.
• The phones will have aggressive pricing and will focus mainly on the online market i.e. probably Amazon, Flipkart and other platforms.
• However, HMD Global will majorly focus on selling Nokia phones via offline markets.
• HMD Global will sell both its devices and Nokia devices till 2026.

• Sources tell us that HMD Global will target budget and mid-range phones at launch and slowly expand to flagship models.
• As for the phones, HMD Global will offer more OS updates compared to competitors and will come with stock Android OS similar to Nokia phones.

A recent report from ET claimed that the brand intends to launch a comprehensive product ecosystem, with a range of products such as tablets, feature phones, and IoT devices. Apparently, these HMD-branded products will be priced in different price segments, distinguishing them from the Nokia product line.

HMD Global intends to produce all its devices in India and aims to export them to other markets as well. Reports suggested that HMD Global teamed up with Foxconn, Dixon, and Lava to produce smartphones in India. We should know more details about the HMD Global phones in the days to come.