Highlights
- PhonePe has launched the Indus Appstore in India to compete with Google’s Play Store.
- The Appstore will have a zero developer platform fee for the first year.
- The Appstore is available in 12 different regional languages, customised for Indian audiences.
PhonePe has launched its own Android-based mobile app store as an alternative to the Google Play Store. The app is called Indus Appstore, and it’s available in English and 12 Indian languages, which allows users to explore the Appstore in their preferred language. Here are the complete details of the new app.
PhonePe’s Indus Appstore launched in India
- The Indus Appstore is designed to provide developers with an alternative distribution channel to tap into the Indian Android market.
- The Appstore provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps, and dedicated 24-hour customer support.
- The Appstore is available in 12 different regional languages, including Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and more.
- Users can toggle between the languages, which will change not only the app content but also the app name, videos, and app descriptions.
- The Indus Appstore will feature a dedicated destination called “Launch Pad” to provide new apps with better visibility and search optimisation.
- The Appstore developer platform will be free for the first year, after which the platform will start charging an annual fee.
- The Indus Appstore will also not levy any commission fee for in-app purchases and allow integration with the separate payment gateways.
- Some popular apps on the platform include the likes of Swiggy, Zomato, Myntra, Disney+ Hotstar, Domino’s Pizza, and more.
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PhonePe’s Indus Appstore: key features
- The Indus Appstore offers a mobile number login system that uses OTPs, catering to the Indian market, where many users do not use emails.
- India-based customer support team for quick query resolution.
- Developers can benefit from real-time analytics, deep insights on industry trends, and competitor analysis.
- The Appstore also offers cohort-based targeted release management, enabling developers to roll out newer app versions to relevant user cohorts.
- Faster app updates which will allow users to get updated to the latest version much faster. AI-powered real-time monitoring of app vitals during a new version launch.
