It's no secret that MediaTek has been making huge strides in the chipset space. Not only are its chipsets present in some of the most impressive smartphones around, but they also power a plethora of other products, including smart speakers, smart TVs, and more. MediaTek powers more than 70 percent of smart TVs in the world. That's more than 2 billion TVs that are using MediaTek chipsets. Hence, it's no surprise that the firm has also established a presence in the TWS market very quickly. Notably, MediaTek Airoha chips provide
The Airoha chips come with powerful AI processing that optimises the filter and suppression of different noises. For manufacturers of TWS products, one of the challenges to overcome has always been optimising battery life, and these chipsets help in that department as well. Their embracing of Bluetooth 5.2 and LE audio support further contributes to power efficiency as well. Not to mention they also offer more reliable connectivity.
MediaTek Airoha chipsets enable TWS earphones to provide high sound quality for both music and voice talks, thanks to their great ANC and ENC performance. Active noise cancellation (ANC) is a top feature for TWS devices to have, and these chips make that possible. The adaptive ANC technology that they support delivers real-time adjustments to better block out ambient noise. Another advanced technology onboard the MediaTek Airoha chipsets is multi-cast synchronisation (MCSync), which allows devices to seamlessly switch between the left and right sides for a more balanced sound with low latency.
It's clear that MediaTek Airoha chips are all-encompassing in nature and can hence give manufacturers of TWS earbuds the ability to come up with mind-blowing products.
Among the most prominent MediaTek Airoha powered products out there are the boAt Airdopes 441. Priced at just Rs 2,499, they are designed with fitness enthusiasts in mind and have the build quality to prove it. Their IPX7 rating means protection from sweat and water, while their snug fit makes sure that they don't fall out of your ears during your daily workouts. Their impressive 6mm drivers make for immersive sound, and their long battery life allows you to keep listening to music for 5 hours straight. If you include the battery in the case, these earbuds can provide up to 20 hours of playback on a single charge.
MediaTek's commitment to providing top-notch solutions for sound-based products doesn't stop at just TWS earbuds. Like we said at the start, a variety of high-profile smart speakers available in the market are also powered by its chipsets. Although these solutions do not bear the Airoha branding, they are equally powerful and feature-rich. After all, you can find these chipsets inside successful products like the Amazon Echo (4th gen), the Amazon Echo Show 8, and the Flipkart MarQ smart speaker.
Over the past few years, MediaTek has emerged as a true challenger in the global space, taking over substantial market shares in whatever industry the company has entered. And as the demand for TWS earbuds keeps increasing at a steady pace, MediaTek's Airoha technology ensures that there is ample support for manufacturers looking to deliver astounding audio experiences to users.