The TWS earphones and headphones market has seen immense growth in India over the past few years with many brands entering the scene with affordable options. In this article, we explore the top TWS earphone and headphone brands in India, aiding you in identifying top-performing companies in terms of sales. The earphone brands list is curated from Counterpoint research, taking into account factors like popularity and brand recognition. Check it out:
Table of Contents
Top 5 TWS earphone brands in India
boAt
- The homegrown earphones and wearable brand, boAt takes the lead in the Indian market with a share of 40.1 percent, whereas none of its rivals has captured more than 10 percent market share as of Q2 2023, per Counterpoint.
- boAt offers TWS earphones, neckbands, and wired earphones starting from Rs 899 which can go all the way up to Rs 4,999. The brand has also collaborated with comic book franchises such as Marvel and DC to offer customised and limited edition products.
- The brand offers its earphones in various shapes and designs to cater to a large customer base. Some of the notable features the company offers on its earphones include ANC, water resistance, fast charging, bass mode, and more.
Latest boAt TWS earphones in India
Boult Audio
- Apart from dealing in audio products such as earphones, headphones, and speakers, Boult also offers essential accessories and gadgets like smartwatches and data cables.
- The brand recorded a market share of 9.6 percent market share in the third quarter of 2023 in India which is two times year-over-year growth.
- Customers can grab Boult’s earphones and headphones for as low as Rs 899 while the highest-end models retail for just Rs 1,599. Its earphones have a unique take on the design language that allows them to have a competitive edge over others.
Latest Boult Audio TWS earphones in India
OnePlus
- Moving on, the brand which takes up the third spot in the earphone market share is the highly popular smartphone maker, OnePlus. It currently captures 8.4 percent of the market in India as of Q2 2023.
- OnePlus has bifurcated its earphone lineup into four categories, namely Nord, Bullets, Z, and Pro series which start from Rs 649 and go all the way up to Rs 11,999.
- With decent brand value and reliable earphone offerings, OnePlus has climbed the ladder to become the go-to choice for music enthusiasts.
Latest OnePlus earphones in India
Noise
- Started in 2014 by selling smartphone cases, Noise was quick to foray into the smartwatch and earphone segment. The brand holds a respectable market share of 7.1 percent as of Q2 2023 in the TWS earphone space.
- Apart from TWS earphones, Noise also deals in compact speakers, headphones, and neckband earphones that are available across various price points.
- The company is among the few players to offer advanced features such as Active Noise Cancellation (ANC), fast charging, and quad microphone support on its earphones at affordable prices.
Latest Noise TWS earphones in India
Mivi
- Next up is Mivi which is yet another highly popular audio products brand in India that caters to its audience by offering earbuds, earphones, speakers, and even soundbars.
- As for its market share, Mivi has conveniently managed to grab 4.9 percent of the Indian earphone market as of the second quarter of 2023.
- Mivi claims to be the first tech brand to manufacture 100 percent of its products in India.
Latest Mivi TWS earphones in India
Top 5 headphone brands in India
The list comprises brands that boast some of the best-selling headphones on e-commerce platforms like Amazon and Flipkart.
boAt
- Just like its TWS earphones, boAt’s wired and wireless over-the-ear headphones are highly popular among the masses in India. These have high ratings on e-commerce platforms such as Amazon and Flipkart.
- Along with offering standard headphones, boAt also deals in gaming headphones that come with RGBs and enhanced microphone quality.
- boAt over-the-ear headphones start from Rs 999 and can go all the way up to Rs 8,999.
Popular boAt headphones in India
JBL
- JBL is an audio brand that needs no introduction. While it may not be among the country’s top earphones and headphone players, its products provide an exceptional music listening experience.
- JBL’s product portfolio includes over-ear and on-ear headphones, wired earphones, gaming headsets, and TWS earphones that are available across various price ranges.
Popular JBL headphones in India
Sony
- Sony is recognised globally for its excellent audio products that boast great sound signature, balanced bass, and impactful beats.
- Its premium lineup of over-the-ear headphones, the WH-1000XM series has been praised by critics and users for delivering amazing sound quality. This is evident by the high ratings on e-commerce platforms.
- The Japanese brand also offers a variety of wired and wireless options in India across various price segments.
Popular Sony headphones in India
Sennheiser
- Sennheiser is a premium brand that particularly offers wired and wireless on-ear and over-ear headphones in India.
- Highly well-known among audiophiles, Sennheiser has always delivered high-quality audio, premium design, and innovative features with its headphones.
- Various Sennheiser headphones are available in India between Rs 2,500 to Rs 24,990 with the best seller being the Sennheiser HD 350BT which features deep dynamic bass and up to 30 hours of battery life.
Popular Sennheiser headphones in India
- Sennheiser Momentum 4
- Sennheiser HD 350BT
- Sennheiser HD 458 ANC
Skullcandy
- This American audio brand specialises in creating bold and vibrant headphone designs with a specific focus on bass-heavy sound.
- Skullcandy has a respectable number of ratings on certain over-ear headphones on Amazon and Flipkart. These include Skullcandy Crusher Evo and Skullcandy Crusher.
Popular Skullcandy headphones in India
- Skullcandy Hesh ANC
- Skullcandy Crusher Evo
- Skullcandy Crusher
Factors to consider when choosing a TWS earphone
- Sound quality – One of the most crucial factors to look at when choosing a true wireless earphone is its sound quality which includes checking the crispness, details, and bass.
- Comfort and fit – Comfortable and perfectly fitting earbuds allow you to enjoy music for long durations before causing pain and swelling in or around your ears.
- Battery life – In many cases, TWS earphones deliver less battery backup than the claims made by the company. Ensure you pick the earphones that offer the best battery endurance unless the other product is providing superior sound output.
- Key features – If you’re planning on getting TWS earphones or headphones, do go through the list of additional features offered such as ANC, LDAC support, dual connection, and more.
- Water and dust resistance – Protection against water and dust comes into play if you indulge in exercises or workouts. Any liquid such as sweat entering the earbuds may damage the internals.
FAQs
Are wireless earphones better than wired ones?
It completely depends as both have their fair share of conveniences and hassles. Wired earphones can get tangled which can be a task on its own to separate the wires. On the other hand, wireless earphones such as TWS and neckbands run on batteries that require charging now and then. However, sound latency is lower on wired earphones while the sound output depends on the price of the earphones.
What are the best headphone brands for gaming?
There are many brands such as Corsair, Logitech, Razer, Sennheiser, Truke, and boAt that offer dedicated gaming headphones and earphones. These are available across various price ranges.
