Xiaomi-Leica partnership to yield camera-oriented smartphones in the future

Customers are inclined towards getting "the Leica image look" when they shoot through their Xiaomi phones

  • Xiaomi and Leica to jointly work to optimise Xiaomi’s optical systems 
  • Leica will extend its camera prowess and optical engineering technologies to improve Xiaomi’s optical performance
  • The first phone post the formation of this partnership was the Xiaomi 12S Ultra

Smartphone makers Xiaomi India and German Leica Camera AG have established a long-term partnership that aims to optimise the optical performance of the former’s smartphone. The partnership has already yielded the Xiaomi 12S Ultra smartphone which was launched globally back in July 2022. The partnership has concluded an R&D framework for the development and engineering of cameras for smartphones and intends to deliver improved optical performance. The association between two major global brands aims to discover and implement new hardware and software technologies including AI and computational photography.

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Xiaomi and Leica partnership to deliver high-end optical performance on smartphones

Xiaomi has been one of the pioneers in the smartphone industry and has been developing customer-oriented products. The smartphone maker claims to have strived for innovations in the field of AI, ultra-fast charging, bezel-less displays, motorised cameras, etc. The company has also shown great dedication to improving its optical performance and has over the years accumulated technical know-how in the field of lenses, chips for cameras, etc. 

Xiaomi India and Leica Camera AG share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits

Leica Camera AG’s prowess in the optics industry can now be observed to contribute to Xiaomi’s camera systems. The partnership aims to bring along Leica’s 100-plus years of photography heritage in optical engineering and craftsmanship. Leica will also contribute to tuning the image processing to achieve “the Leica image look”. The photography optimisations will contribute to optical engineering, design, and imaging software to offer the best possible imaging results in the field of smartphone photography. 

Key Specs

Xiaomi 12S Ultra
Qualcomm Snapdragon 8 Plus Gen 1 | 8 GBProcessor
6.73 inches (17.09 cm) Display
50 MP + 48 MP + 48 MPRear camera
32 MPSelfie camera
4860 mAh Battery
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Xiaomi 12S Ultra Price, Launch Date
Expected Price:Rs. 70,690
Release Date:27-Apr-2023 (Expected)
Variant:8 GB RAM / 256 GB internal storage
Phone Status:Upcoming Phone