Truecaller coming to WhatsApp to identify spam calls, rollout later this month

Highlights
  • WhatsApp users have been reporting a spike in spam calls from international numbers.
  • Scammers are trying to lure WhatsApp users with fake job offers.
  • Truecaller is now working with WhatsApp to help stop this. 

Spam calls are something we just can’t seem to get rid of and now this problem has even reached WhatsApp. Lately users have been complaining about getting calls from international numbers which is actually an attempt to scam people by offering work from home jobs. However, this problem might get fixed soon as WhatsApp is planning to integrate Truecaller on its platform soon. 

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Truecaller WhatsApp in beta

Truecaller is known for its spam call identification system that is genuinely a big help in countries like India where the issue is highly prevalent. Truecaller CEO Alan Mamedi confirmed that the company’s caller ID service will be available on WhatsApp soon, according to a report by Reuters. Mamendi mentioned that there’s been a spike in spam call reports from WhatsApp users in India, and this feature will help users identify potential spam calls. He added that telemarketers are now moving to internet calling but this is still a fairly new practice. 

There are no proper details on how the feature will work on WhatsApp but it will probably alert users of any incoming call that could be spam. Truecaller integration in WhatsApp is currently in beta, and it will be rolled out globally later this month. 

WhatsApp is the most used messaging platform in India with over 400 million monthly active users. India is also the fourth country with the highest number of spam calls, according to a Truecaller report. These statistics just prove that WhatsApp in India can easily become a hotbed for scammers.

There have been efforts from the government to reduce spam calls. Earlier this year, TRAI asked telcos to use AI filters to block telemarketing calls. WhatsApp also give users the option to report and block numbers on the app but it looks like a broader and automated control is required for this issue.