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The Twitter logo has gone through its biggest rebrand ever with Elon Musk's 'X' replacing the blue bird.
Musk has been tweeting and dropping hints on the 'X' rebranding since July 23rd. It started off with very cryptic tweets as he usually does but the message became quite clear later. Musk also tweeted saying that X.com now redirects to Twitter.com, and that the interim logo will go live later today. The logo change has already happened but there's still a lot of work to be done.
So far, only the Twitter web version has the logo changed to X. Also, if you open Twitter tabs then the blue bird is still visible. The mobile apps haven't gone through the rebranding either since the logo is still the same. But the change is expected to take effect very soon. It's a very different change from what we've been seeing Twitter as, the past few years. But it's part of a bigger plan that Musk has envisioned for Twitter.
Musk has already been making changes to Twitter ever since he bought the company last November. The rebranding seems even more real with the logo change. Twitter's CEO Linda Yaccarino in a series of tweets shared what the company's vision is for the platform.
"X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine," Yaccarino tweeted.
It looks like Musk has big plans for Twitter, and the rebranding comes shortly after Meta launched its rival, Threads. Like every new trend online, we'll forget this too but it will take some getting used to seeing X instead of the blue bird.