- Xiaomi did reveal last year its plan to enter big categories such as water purifiers, laptops, and washing machines in India
- Xiaomi’s water purifier and laptop have already been launched in India
- The company is now gearing to bring washing machine and refrigerator to the country
Xiaomi is readying to expand its smart appliances portfolio in India with the launch of an internet-enabled refrigerator and washing machine. A company insider, who wishes to remain anonymous, has informed 91mobiles that the company aims to launch these products in the country in Q4 2020. It’ll be the first-ever washing machine and refrigerator in India by smartphone maker Xiaomi. The company has a huge range of MIJIA washing machines and refrigerators in China, but details about the models coming to India remain vague at the moment. We did reach out to Xiaomi for clarification, but the company is yet to respond.
Xiaomi India managing director Manu Kumar Jain last year said the company plans to enter new categories such as water purifiers, laptops, and washing machines in 2019. While it did launch the Mi Water Purifier in 2019, the Windows-powered Mi Notebook (review) was delayed to 2020. The former has been priced at Rs 11,999 in the country, while the Mi Notebook comes with a sticker price starting at Rs 41,999.
With the smart washing machine and refrigerator, the company is eyeing a bigger share of India’s home appliances market. Xiaomi may use its aggressive price strategy to take on the likes of some of the major players in the segment, including Samsung. We’ll update the story when we have more details about the products, so stay tuned for that!
~with inputs from Mukesh Kumar Singh